Google Search and AI Search

AI Search Optimisation Gold Coast

Be the Business AI Recommends

When your customers ask Google, ChatGPT or Gemini who to call, the answer comes from businesses that search engines already trust. We build that trust into your SEO, so your business is found, cited and recommended.

Built into every SEO program
Checked by hand in the AI tools your customers use

Written by Justin · · Reviewed by Makarni on · 12 min read

Google + AI Search

One strategy that covers both

5.0 Google Rating

From 34 Google reviews

20+ Years' Experience

Growing businesses online since 2004

100% In-House

Nothing secretly outsourced

How Search Has Changed

Your Customers Are Asking AI Who to Call

More searches now end with an AI-written answer instead of a list of links. Google shows AI Overviews above its results, and tools like ChatGPT, Gemini, Claude and Perplexity search the web and name businesses in their answers. If yours isn't one of them, that customer may never see you.

The Answer Comes Before the Links

Google's AI Overviews and AI Mode summarise an answer and link to the pages they used. ChatGPT, Gemini and Perplexity do the same in a chat. Being one of those sources puts your business above every ordinary result on the page.

Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude and Perplexity

AI Draws on What Ranks

Google's AI features use the same ranking systems as its regular results. Strong SEO is the entry ticket.

Trust Is Checked Everywhere

AI tools cross-check your website, Google Business Profile, reviews and what other sites say about you.

Clear Pages Get Quoted

A page that answers a question plainly is easier for AI to understand, summarise and cite.

Warmer Enquiries

When an AI answer names your business, the people who call already know what you do and why you were recommended.

Does AI recommend you today?We'll ask the AI tools the questions your customers ask, and show you who they recommend.

Check My AI Visibility
See the Difference

Is Your Business in the Answer?

Pick a question a customer might ask, then switch between a business with and without AI search visibility. An illustration of how AI answers work, not a real result.

1. Pick a question

2. Switch your AI search visibility

Not mentioned. A customer asking this question never hears your name.

AI answer

Who's a reliable electrician near Robina?

Here are a few well-reviewed electricians near Robina:

  1. Competitor AStrong local reviews and a clear services page
  2. Competitor BListed for emergency call-outs on the Gold Coast
  3. Competitor CMentioned on several local directories

Sources

  • competitor-a.com.au
  • google.com/maps
  • localdirectory.com.au
Where Your Customers Ask

One Strategy for Google and AI Search

Each tool works a little differently, but they all look for the same things: a website they can read, facts they can check, and a business other people vouch for.

Google Search

AI Overviews and AI Mode

Built on Google's core ranking systems. A page has to be indexed and eligible to show in Google Search before it can be used as a supporting link.

Google's Assistant

Gemini

Can use Google Search to look up current information, so the businesses Google already trusts are the ones it finds.

OpenAI

ChatGPT Search

Searches the web for current answers and links to its sources. Its search crawler has to be able to reach your website.

Answer Engine

Perplexity

Shows numbered sources with every answer, so clear, factual pages are the ones it quotes and links to.

Anthropic

Claude

Can search the web and cite the pages it uses, which rewards websites that answer questions plainly.

Microsoft

Bing and Copilot

Copilot draws on Bing's search results, so being properly indexed in Bing matters as well as Google.

What You Get

What AI Search Visibility Includes

Built into your SEO program and delivered by the same in-house team. No new tools to learn and no lock-in contracts.

Research

AI Visibility Check

We ask the AI tools the questions your customers ask, then record whether your business is named, which pages are cited and who is recommended instead.

  • Real Customer Questions
  • Google, ChatGPT, Gemini and Perplexity
  • Competitors Named in the Answers
Technical

Crawl and Index Access

AI tools can only use pages they can reach. We make sure search crawlers aren't blocked and your key pages are indexed.

  • Robots.txt and Crawler Review
  • Google and Bing Indexing
  • Fast, Mobile Friendly Pages
Structure

Schema and Clear Structure

Structured data tells machines who you are, what you do and where. We add it and check it matches what's on the page.

  • Business, Service and FAQ Schema
  • Author and Team Details
  • Clean Headings and Page Layout
Content

Answer-Ready Content

Pages that answer your customers' questions directly, with the facts, price ranges and comparisons AI tools can quote.

  • Question-Led Pages and FAQs
  • Plain, Factual Answers
  • Written In-House for People First
Reputation

Trust and Mentions

AI tools cross-check what others say about you. We keep your details consistent and build mentions on trusted websites.

  • Google Business Profile
  • Consistent Name, Address and Phone
  • Reviews and Quality Links
Reporting

AI Visibility Tracking

Your monthly report adds AI search to your rankings, visitors and enquiries, in plain English.

  • Visits from AI Tools in Google Analytics
  • Regular AI Answer Checks
  • What We Changed and Why
Free Tool

How Ready Is Your Business for AI Search?

Tick what's true today. Each one is something AI tools look for before they recommend a business.

0/8Your Score

How Visible Are You to AI?

Tick the statements that describe your business.

Get My Free AI Check
Why SEO Comes First

AI Search Starts With SEO

Google says its AI features are built on the same core ranking and quality systems as regular Search, and that optimising for them is still SEO. To be used as a supporting link, a page must be indexed and eligible to show in Google Search with a snippet.

What Works

Fast pages that search engines can crawl, helpful content written for people, accurate business details, real reviews and quality links. The same foundations that win page one are the ones AI tools rely on.

Read: What is SEO?

What to Avoid

Be wary of anyone who guarantees ChatGPT will recommend you, or sells shortcuts like mass-produced pages. Google says there are no extra requirements or special optimisations needed to appear in its AI features, and no one controls what an AI tool says.

Read: How to get on the first page of Google
How It Works

Four Steps to Being Found in AI Search

You focus on your business. The team checks, fixes, builds and tracks, and reports back in plain English.

1

Check

We ask Google and the AI tools the questions your customers ask, and record who they recommend today.

2

Fix

Crawler access, indexing, schema and business details are corrected, so AI tools can read and trust your website.

3

Build

Answer-ready content, reviews and mentions on trusted websites give AI tools good reasons to name you.

4

Track

Rankings, AI answers and visits from AI tools are checked and reported every month.

How Long Does It Take?

Technical fixes and business details can be picked up within weeks. The content and reputation that earn recommendations build over months, alongside your rankings.

Can You Guarantee a Mention?

No one honestly can. AI answers change from question to question and person to person. What we can do is make your business the clearest, most trusted answer, and show you the results each month.

Your Team

Your AI Search Team

When nothing is secretly outsourced and all work is completed by an in-house team working side by side, you can have confidence in quality assurance and reliability. The same team manages your SEO, your content and your Google Business Profile, so your website and everything said about you online tell AI tools the same story.

Makarni Gold Coast SEO SpecialistM

Makarni

SEO Specialist & Manager
  • Search Engine Optimisation
  • Onsite Technical SEO
  • SEO Audits
  • Linkbuilding
  • Website Design & Development
Justin Senior Gold Coast SEO StrategistJ

Justin

Senior SEO Strategist & Director
  • Search Engine Optimisation
  • Digital Marketing Strategy
  • Onsite Technical SEO
  • Website Design & Development
  • Google Ads Certified
Amy Content Marketing SpecialistA

Amy

Content Marketing Specialist
  • Search Engine Optimisation
  • Copywriting
  • Blog Publishing
  • Content Marketing
  • Linkbuilding
  • Social Media Marketing
0Google Rating
0Google Reviews
0Years' Experience
0New Clients from Referrals
0Years of Tech Behemoths Awards
0Web Excellence Wins
In Their Words

Business Owners Who Made the Switch

5.0
★★★★★From 34 Google Reviews
★★★★★

Our SEO EXPERT has improved our website, enhanced our ads, and delivered results on our investment. It's a beneficial & fruitful partnership.

Greg ArthurGoogle Review
★★★★★

He has provided a full service across a number of areas that we required and we couldn't be happier. Web site design, set up and maintenance, exceptional skill in SEO and management of our google ads.

Paula McElligotAction Admin Services
★★★★★

The team has always been easy to communicate with, and whenever we've had a question, they've been quick to call or pick up the phone and have a chat.

James HayGoogle Review
Questions Answered

AI Search, Explained Simply

Straight answers about how AI search works and what it takes for your business to be recommended. Anything else, call the team on 07 5628 2543 or 0434 196 585.

Ask the Team

What Is AI Search Optimisation?

AI search optimisation is the work that helps AI tools find, trust and recommend your business. It covers Google's AI Overviews and AI Mode, and assistants like ChatGPT, Gemini, Claude and Perplexity that search the web before they answer.

You may also hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation). For us it's part of SEO, because the same foundations decide who gets recommended.

Is AI Search Optimisation Different From SEO?

Mostly it's the same work, with a few additions. Google says optimising for its AI features is still SEO, so rankings, technical health, helpful content and a strong reputation all still matter most.

On top of that we test the questions your customers ask in the AI tools, give extra attention to answer-ready content and consistent business details, and track visits that come from AI tools.

Can You Guarantee ChatGPT or Google Will Recommend My Business?

No, and be wary of anyone who does. AI answers change from question to question and from person to person, and no agency controls them. What we can do is make your business the clearest, most trusted answer to your customers' questions, then show you the results every month.

Is It Included in My SEO Program?

Yes. Every SEO program is built for both Google's results and the AI answers above them. As a guide, programs range from $396 a month for small local businesses to $5,000+ a month for competitive and national campaigns. Your free report shows how visible you are today and recommends the program that matches your competition.

How Do You Measure AI Search Visibility?

Three ways. We regularly ask the AI tools your customers' questions and record whether you're named and cited. Google Analytics shows visits that arrive from tools like ChatGPT, Gemini and Perplexity. And Google Search Console includes clicks from AI Overviews and AI Mode in your Google Search figures. It all goes into your monthly report.

Should I Block AI Crawlers From My Website?

It depends on what you want. If you block the crawlers AI tools use for search, such as OpenAI's OAI-SearchBot or PerplexityBot, those tools can't read your pages or link to them. Crawlers that collect content to train AI models, such as GPTBot, are separate, so you can block training and still be visible in AI search. We'll check your robots.txt and walk you through the options.

Do I Need an llms.txt File?

It isn't required. Google says there are no extra requirements or special optimisations needed to appear in its AI features, and llms.txt isn't part of its guidance. Some websites add one and it does no harm, but we focus first on what search engines have confirmed they use: crawlable pages, helpful content, structured data and a trusted reputation.

How Long Until My Business Shows Up in AI Answers?

It depends on your industry and how strong your competitors are. Technical fixes and business details can be picked up within weeks, while the content and reputation that earn recommendations build over months, alongside your Google rankings. Your free report gives a realistic estimate for your market.

Where Are You Based?

The office is at B7/50-54 Railway Street, Mudgeeraba QLD 4213, and visits are by appointment only. The team works with local, national and international clients.

Justin, Senior SEO Strategist and Director at SEO Expert Gold Coast
Page content written by

Justin, Senior SEO Strategist and Director

I've been performing SEO since 2004, and designing and developing websites for small, medium and large businesses and digital marketing agencies throughout Australia. Qualified in Business Management, Marketing and Information Technology. Contact us today and discover how we can help you.

  • Search Engine Optimisation
  • Digital Marketing Strategy
  • Website Design & Development
  • Google Ads Certified
Makarni Gold Coast SEO Specialist
Peer reviewed by

Makarni, SEO Specialist & Manager

Makarni manages SEO campaigns at SEO Expert Gold Coast and works on every account alongside Justin and Amy, part of an in-house team that has worked together for over a decade. He checks our content for accuracy before it goes live.

  • Onsite Technical SEO
  • SEO Audits
  • Link Building
  • Google Ads Certified
Your Free AI Visibility Check

Find Out If AI Recommends You

Tell us about your business and the customers you want. We'll check what Google and the leading AI tools say when your customers ask, and show you what it would take to be in the answer.

  • See who AI recommends today
  • Understand your position on Google
  • Receive a specific plan to grow your business
  • Prefer to talk? Call 07 5628 2543 or 0434 196 585

Request Your Free Check

A manual report from our Senior SEO Strategist, delivered within 1 business day. Obligation free, with no lock-in contracts.