SEO Gold Coast

Empowering Businesses Online Since 2004.

Welcome to SEO Expert Gold Coast

A Gold Coast Owned and Operated Business

Wasting time and money struggling to reach page 1? Can’t find a SEO service that can actually deliver tangible results? You’re not alone, these are the number 1 complaints we hear from business owners before experiencing our true service.

SEO Expert Gold Coast are a team of local experts with over 16 years experience delivering Award Winning – World Class Digital Marketing services throughout the Gold Coast, Australia and Internationally.

We provide business owners relief from the stress that comes with advertising a business so they can focus on what they love and do best. Combining exceptional results, value and customer support.

We take great satisfaction in your success, it’s why we’re in the business. Get in contact with us today and start your journey.


Google Rating
SEO Awards
SEO Consultants

What’s your websites conversion rate? The average website conversion rate is just 2.35% while the top-performing websites have an 11.45% conversion rate! Don’t know how your business stacks up? Request your free Digital Marketing Report.

Meet Your Team of Experts

Your team of experts are talented and creative problem solvers, dedicated, methodical, hard working and competitive!

Justin SEO Expert


Digital Marketing manager
Amy SEO Expert


Content Marketing manager
Makarni SEO Expert


Digital Marketing Specialist


Digital Marketing Specialist

Why We're The Gold Coast's Favorite SEO Service

Personal Account Manager

Only deal with me from your first consultation right through to your page 1 rank 1 position.

100% Success Rate

100% Success rate achieving page 1 rankings on Google.

16 Years' Experience

16+ Years’ experience performing Search Engine Optimisation in a wide range of industries.

Award Winning 5 Star Service

5 Star Rated and Awarded as a top SEO Service by Clutch in 2020.

World Class Value

World class agency value for a fraction of the cost.

100% In-House

100% Australian Search Engine Optimisation (nothing is outsourced).

Available 7 Days​

Your own personal account manager you can speak to at any time Monday to Sunday.

Real World Expertise

Deal with a real SEO Expert on the Gold Coast who understands business and knows the market.

Every week you’re not performing SEO, your competitors are edging further ahead of you. Every week you invest in inferior SEO, you’re not only losing time and money, you’re losing customers. Stop wasting time and money, missing out on lost opportunity and get started today.

SEO Expert

About SEO Expert Gold Coast

Our Mission

Our mission is to empower small and medium businesses to succeed online and grow through quality Search Engine Optimisation and Digital Marketing services.

The Vision

Our vision is to see business owners transform their businesses into the dream business they envision it to be.

What We Value

Why We're The Gold Coast's Favorite SEO Service!

I highly recommend Justin as an exceptional talent in SEO. He is friendly, always approachable, and always takes the time to share his extensive SEO knowledge with us. Absolute legend.
Austin Sinclair
Austin Sinclair
00:08 09 Jun 23
Justin and the team have been amazing, quick to answer all and any questions. They are responsible for bringing in all of our leads for our business for the last few years and we are very grateful. 10/10 service!
cassie humphreys
cassie humphreys
03:25 29 Apr 23
SEO Expert Gold Coast’s work on our SEO has more than doubled our business since engaging his services. I cannot recommend Justin’s work ethic, integrity and insight enough. His strategic thinking, as well as his ability to break down complex SEO concepts to make them intelligible, make him and SEP Expert Gold Coast an invaluable partner. Our business has grown exponentially since engaging his services, and I can highly recommend his services for anyone looking to grow their online presence.
Aidan “ABW1707” Waszaj
Aidan “ABW1707” Waszaj
04:51 13 Apr 23
Absolut 5 star experience. We've been dealing with Justin and everything turned out eactly how he said it would. He is very professional and knowledgable. He had so many good tips and ideas how we can grow our business. We will be staying with SEO Experts GC. Thank you so much.
Henriett Green
Henriett Green
04:07 24 May 22
We are 6 months along with Justin and the crew, initially focusing on Goggle Ads, more recently working to improve our search ranking.Not being one to accept proposals at face value, I have been impressed with Justin’s willingness to provide a more detailed understanding, explanation and stats to support the plan of attack.I’ll also complement Jason on his willingness to listen to feedback and convert it to functional improvements, particularly with out contact page, in a responsive and convivial manner.The management of our Digital Campaign and assets are now solely in Justin’s hands and the results have been profitable with the promise of a sustainable and improving outlook.Our SEO EXPERT has improved our website, enhanced our ads, and delivered results on our investment. It’s a beneficial & fruitful partnership.Thank you Justin.
Greg Arthur
Greg Arthur
22:12 06 Oct 21
I have been with SEO Expert Gold Coast for just over 8 months and have been impressed with the service, communication and knowledge offered by Justin and his team.I moved to Justin's team from another SEO company that did not perform. In my short time with SEO Experts GC my organic rankings have improved in a very competitive space. I would highly recommend.
Jason Jaffers
Jason Jaffers
03:58 20 Apr 21
Started working with Justin and his team approximately 4 months ago. It was refreshing to speak with someone who was upfront about the longtail nature of SEO and didn't just try and pitch fast turnaround times with sketchy methods. Everything has been done by the books and has already had positive impacts on our business in the online space.I would recommend Justin and his team for anyone who is trying to sort through the seemingly endless stream of people offering SEO services
Stress Less Tutoring
Stress Less Tutoring
04:51 24 Feb 21
I've been so impressed with Justin from SEO Expert Gold Coast. He has helped my business navigate SEO issues over the last few months and I've noticed a massive increase in organic reach and enquires.Justin has been patient and upfront and while I have been out of my comfort zone, he's explained in clear terms what is involved and how to increase my reach. Highly recommend!
Jess Gale
Jess Gale
03:09 02 Feb 21
Justin @ SEO Expert Gold Coast does a great job managing our SEO. Reporting is solid and service is great.
Sean Leavey
Sean Leavey
00:42 02 Feb 21
I am very happy with the SEO service, my sales increased double and my clients are beautiful.I truly recommend SEO Expert Gold Coast, absolutely the best!!!!Your business will grow a lot!
Cecilia Mendez
Cecilia Mendez
23:42 01 Feb 21
Justin & his team are simply fantastic,by far the best web site company I have ever dealt with.
Brad Hilbert
Brad Hilbert
04:22 13 Aug 20
Justin has transformed my business after using other companies for years with no results - Justin has turned my website into a call generating machine! picks up the phone everytime you call, makes changes as per your request in real time and has the best advice on how to achieve RTI - Justin has turned my ONE call a month to at least 12 calls a week! in my profession thats GREAT! its still early days too can't wait to see what else he can do! already recommended to everyone i know and will continue to do so! thanks Justin! you really are the man!
MDC Decorating Specialists
MDC Decorating Specialists
21:02 25 Jul 20
I am very happy with my SEO results since Justin and his team took over my web site. We are now ranked number 1 for our chosen area and keywords. Flexible package options and easy to deal with. We highly recommend Justin and his team
Michelle Ladlow
Michelle Ladlow
04:58 15 Jul 20
Justin took the time to understand what we needed as a business, spoke to us in a language we could understand and has always been responsive and available no matter what. We highly recommend SEO expert Gold Coast!
Mrs Gibbons Flowers
Mrs Gibbons Flowers
22:46 31 Mar 20
Justin has been excellent every step of the way so far and I’ve seen a huge difference in the amount of new clients calling mentioning they found my number via google which is all attributed to all the work Justin and his team put in.
Adam Ireland
Adam Ireland
07:42 03 Feb 20
Justin and the team did an excellent job designing and hosting my new website. The entire process was a breeze and Justin’s customer service and responsiveness is impeccable. The team are very hard working and are super informative every step of the way. I had a sample website that I like he provided a fair price and stuck to it. I sent through a bunch of photos and some content and the team had a designed sample ready for me to approve in less then a day! I originally tried to build a website myself with wix which is utter garbage, it was taking forever and just wasn’t working on all platforms. If this is you I definitely recommend getting off that and handing the work over to these professionals. You will have more success with your website if you have the right knowledgeable people behind it. Thanks guys, I’m very happy with the website and I’m looking forward to building on it and creating new websites in the future. ??
David Lean
David Lean
21:12 18 Oct 19
Very happy with the SEO service provided by Justin. He is professional, friendly and cannot recommend him enough! The service is great value for such a good price providing excellent results. We started receiving new customers almost immediately so will definitely continue to use SEO Expert Gold Coast.
Joseph Lee
Joseph Lee
04:12 12 Oct 19

Did you know? The average time a visitor spends on a business website is 2-3 minutes, visiting on average 2.17 pages per session. Find out how effective your website is performing with a free Digital Marketing Report.

Introducing The Best SEO Services for Business

World Class Full Service Digital Marketing Agency Specialising In SEO

We compete daily with local, national and international SEO agencies to deliver rank 1 results. If you want the best rankings you need to select the best agency. We believe SEO delivers the greatest return on your marketing budget and is the foundation of every good Digital Marketing Campaign, we don’t just specialise in SEO we are a full service Digital Marketing Agency who can help you with everything from your domain name, web hosting, emails, social media, strategy and much more.
SEO Report

Digital Marketing Report

Gain insights into your business, your competition and your industry with our free Digital Marketing Report. Read more

Digital Marketing Report

  • Understand Your Precise Position
  • Preview Where You Could Be
  • Receive A Specific Plan To Grow Your Business
Get Started
SEO Icon

Search Engine Optimisation

Rank your website on Google for all your major search terms using our tried and true SEO programs. Read more

Search Engine Optimisation

  • Dominate Your Market With Rank 1
  • Generate A Secure Stream Of Customers
  • Take Advantage Of Organic Search
Get Started

Google Ads Campaigns

Get new ready to buy leads for your business within 24 hours with our highly targeted, optimised AdWords campaigns. Read more

Google Ads Campaigns

  • A/B Split Tested For Optimal Results
  • Highly Optimised Campaigns
  • We'll Optimise Your Landing Pages
Get Started
Conversion Rate Optimisation

Conversion Rate Optimisation

Website not converting visitors to customers? Don't know your conversion rate? Reach full potential with CRO. Read more

Conversion Rate Optimisation

  • Maximise Your Websites Potential
  • Generate More Leads For Less Spend
  • More Customers Than Your Competition
Get Started
Social Media Marketing

Social Media Marketing

Reach your customers on all the major platforms, build your own audience. Increase repeat customers and new sales. Read more

Social Media Marketing

  • Build Your Brand
  • Create Your Own Advertising Channel
  • Connect With Customers
Get Started
Content Marketing


Become the authority in your industry and appear for thousands of keywords using our content marketing strategies. Read more

Blogs & Content Marketing

  • Designed To Reach Customers
  • Boost Your Rankings On Google
  • Professionally Copywritten Content
Get Started
Web Hosting

Domains, Emails & Hosting

Everything you need under one account, simple and effective. We can register your domain name, setup emails and web hosting. Read more

Domains, Emails & Web Hosting

  • 300% Faster Cloud Hosting
  • 99.9% Up-Time Guarantee
  • Unlimited Data Transfer
Get Started
Website Design

Web Design & Development

World class hand coded websites built for optimal rankings, creatively designed to convert at prices every business can afford. Read more

Web Design & Development

  • Fully Responsive Mobile Friendly
  • Conversion Rate Optimised
  • Designed To Beat Your Competition
Get Started

eCommerce Websites

We design and build custom eCommerce websites designed to rank well and convert visitors into paying customers. Read more

eCommerce Websites

  • Automated Shipping
  • Secure Payment Gateways
  • Designed To Sell Your Products
Get Started

Our Simple 4 Step Process To Launch Your Business

Proprietary Methods, Cutting Edge Technology, Advanced Strategies
SEO Consultation

Step 1. Enquire

Call or enquire online to start. Our team will review your website and SEO position then discuss these details over a phone call or an in person meeting.

SEO Plan

Step 2. Report

We provide a manual comprehensive report like none you’ve seen before. Unparalleled insights into your website, business, competitors and market.

SEO Rank

Step 3. Review

Visit us for a meeting to review your Digital Marketing Report, have a coffee and meet the expert team working on your project!

SEO Optimise

Step 4. Launch

We action the plan optimising your website, writing content and building high quality backlinks to your website.

100% Proven SEO System

Proprietary TECHNIQUES, Cutting Edge technology, Advanced STRATEGY

Use the best to be the best, team up with the expert team who paves the way, not copies it - or else, you'll always be two steps behind the leaders.

I have a passion for the SEO process and over the last 16 years I’ve designed, developed and proven a tried and tested SEO system which has successfully ranked hundreds of websites against the most successful agencies in Australia. I have trained SEO Companies and Consultants throughout the Gold Coast and Brisbane to effectively use this system to deliver results to their clients.  This unique system delivers reliability, quality, results and detail. It’s a complicated system we’ve simplified into and effective 4 stage process. Through that process I will understand your goals, deliver results, grow and maintain those results. We use proprietary original strategies you won’t find elsewhere, if you copy your competition you will just be another “me to” business never getting ahead or beat your competition.

We Work With All Major Platforms

Success Stories What Our Clients Say

We are so grateful to Justin for what he has done for our business. We trusted the advice that he gave and followed his instructions after circumstances saw our business almost collapse and work very few and far between. Over the following months Justin was extremely helpful and thorough and did everything that was promised and more. He worked within the budget that we gave him and delivered the outcome within the time frame promised. He has provided a full service across a number of areas that we required and we couldn't be happier. Web site design, set up and maintenance, exceptional skill in SEO and management of our google ads and other third party listings as well as assisted with facebook business page issues and all the other things that we don't understand but are integral parts of running a business these days. He always gets back to us when we need him. Thanks so much Justin! We look forward to continuing to move onwards and upwards with you.
Paula McElligot
Action Admin Services

SEO Case Study

3 Year SEO Results
Search Engine Optimisation Results

Gold Coast Search Engine Optimisation

Within just 4 months our team delivered Big Party Oz rank 1 positions for both primary keywords (the most searched terms on the Gold Coast).

‘Costumes Gold Coast’ – Rank 1

‘Costume Shop Gold Coast’ – Rank 1

The results? A 1347.65% increase in new visitors to the website. From 149 in June to 2157 in October.

Paid ads received 9.48% of clicks compared to Organic search results 90.52% – SEO generates 10x as many clicks as Paid Ads. Find out what your market share is today with a free Digital Marketing Report.

What Can You Expect?

An SEO Company You'll Never Want To Leave

Expect to look no further. You’ve found the most experienced and qualified SEO on the Gold Coast. You won’t find a higher quality or greater value SEO service that actually delivers real page 1 results driving new customers to your business.

The most significant and important difference between me and all the other so called “SEO Consultants” out there is that I legitimately hold tertiary qualifications in Business, Marketing and Information Technology paired with 16 years of experience I am capable of outperforming my competitors.

Using natural and ethical SEO methods my clients have maintained page 1 rankings for not months but years. I have had the pleasure of watching their businesses grow significantly, improve their lifestyle and put more staff on.

I have a very straight forward and honest approach to SEO educating and informing my clients of everything they want to know throughout the process. I don’t cut corners or take short cuts, I deliver results through honest hard work.

Our 7 Part Agreement With You

Unlike some companies who outsource the hard work overseas or get an inexperienced trainee, you’ll deal with the same person who is actually doing the optimisation from the first consultation to reaching page 1. Whether you’re a one man tradie or an accounting firm with 10 staff I give all my customers the same level of professionalism. I’ll give you my 100% attention and dedication to achieving you results not just page 1 rankings but more customers.

Over the last 15 years I have developed and refined a proven system which can place any website on the top of Google.

We don’t waste our time or yours with poor performing or rarely searched keywords. As part of our preliminary SEO analysis we research the most valuable keywords in your industry and outline exactly how many people are searching and what value that is to you.

With fast and easy to read reports, you can see exactly how your business is performing and the results of our SEO program delivered directly to your email inbox. It takes less than 5 minutes to see exactly how your business has performed in the last month. At the end of each month you have the option of a monthly review over the phone where we can discuss the report and strategy for the future.

Why? Clients don’t like being locked in to contracts unnecessarily and we don’t need them the results speak for themselves.

We do all the hard work, that’s what we’re being paid for. You don’t need to know what a robots.txt file is, the best way to structure an XML sitemap or what the schema mark-up means. All you need to do is focus on the most important thing which is your business and review the results, we take care of everything.

It seems like these days anyone with a computer and internet connection can call themselves an “SEO Consultant“, there are You Tube videos on how to fix your car, do your own plumbing, and I even stumbled upon DIY Braces for your teeth! These hobbyists are pretending to be professionals playing with your most valuable asset. It’s your livelihood! You wouldn’t hire an inexperienced unqualified Accountant, Bookkeeper or Manager so why would you hire an inexperienced and unqualified SEO Consultant? There was a trend not so many years ago where the “outsourcing” phenomenon took over, businesses by the hundreds were outsourcing their SEO overseas to third world countries. And the effect? Most of the businesses who outsourced had severely damaged online reputations from unethical work performed by these companies half way around the world. It took months of hard work to undo the damage caused. I’m all for DIY home projects and buying cheap overseas throw away items, but my business is one thing I can’t afford to risk in the hands of someone I can’t even see or talk to. Many of you have probably been called, emailed and harassed by these SEO Companies clawing for your business. You may have had the unfortunate luck to have worked with them. I’m here to tell you there is a better way, there is a better option. Use an experienced, qualified, local SEO expert like myself.

Gold Coast Based - Global EXPERIENCE

Experts in Local, National and International SEO

Who We Work With?

Just because we’re based on the Gold Coast, doesn’t mean we think small. Small, Medium Large, Local, National and International Clients.


The Gold Coast's Best SEO Programs

Leading Proprietary SEO Systems We've Engineered and Competitors have imitated Since 2004!

Our Search Engine Optimisation programs are packaged to suit your business – industry, competition, marketing budget and goals. Depending on how fast you’d like to reach your goals. The more you invest – the more time we can spend optimising your website, the faster and greater the results will be. Our programs will get you to the first page of Google. For example Business A selecting the standard program might take 4 months to get to the first page, where Business B selecting the Advanced program gets there in 2. If you’re not already on page one, the ranking phase is all about catching up to your competitors and then outranking them (basically doing a better job than they have). Remember they’ve already done SEO that’s why they are on page 1. Now you need to invest the time and money hiring someone better than they did, this is why so many amateur SEO’s fail to deliver results to their clients. They simply aren’t better than their competitors.

Contact SEO Expert Gold Coast

Please use our contact form to request your consultation and SEO analysis , we’ll be in touch with you shortly!

Please note our SEO Service is not for all businesses. We select clients we work with carefully, using fair and reasonable criteria. By limiting the number of clients we work with at any given time to ensure 100% attention to achieving results.

Our service is ideal for:

  • Legitimate Businesses
  • Startups
  • Australian Based Businesses

We do not work with:

  • Adult Material
  • Get Rich Quick Schemes
  • Illegal Businesses or Scams
  • Outsourcing Companies
  • Multi-Level Marketing

That’s all there is to it! Those are our requirements.

Contact Form

  • What are your Goals, Target Keywords and Service Area?

Stop losing ground to your competitors – contact us for your complementary obligation free report and consultation.

Latest From The SEO Blog


SEO Expert Gold Coast is a Top SEO Company in Australia 2022

Once again, SEO Expert Gold Coast takes the Tech Behemoths award for Best SEO Company in Australia, for the second year in a row. Tech Behemoths connects companies who require B2B services (like SEO). However, unlike other platforms that allow businesses to purchase their way to the top spot, Tech

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Top SEO 2020
Search Engine Optimisation

SEO Expert Gold Coast is a Top B2B Company in Australia

SEO Expert Gold Coast is a Top B2B Company in Australia SEO is an ever changing industry, but it’s also becoming more important than ever. If you’re looking to improve your SEO, it’s crucial to pick a partner you can trust! That’s where we come in! We are excited to announce

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Frequently Asked SEO Questions

Put simply Search Engine Optimisation is the process of optimising a website to appear higher in the search engine results. SEO has evolved over the last 20 years and resembles something more like “Website Management” because this is what a Digital Marketing Manager does. Manages your website. This is done by generating exposure online through directories and social media, writing new content for your website, updating social media channels like facebook and twitter and technically optimising your website code.

Read more: What Is SEO?

The decision is really quite simple, it’s not as hard as you might think and ultimately the right decision can be made with three simple steps.

  1. Select a program that suits your business goals and time frame. After performing an SEO Analysis I will give you an estimated time frame.
  2. Select a budget you’re comfortable with investing into your business. The common marketing rule of thumb is: Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility. Total Revenue x 10% = Marketing budget required to grow and gain market share.

    Marketing Expense Budgets Averaged 10.2% of Revenue.

  3. Select a program that’s suited to the level of competition in your industry. Using realistic expectations, you won’t rank 1st for the most competitive keywords on a program that isn’t aggressive enough. After performing an SEO Analysis I’ll provide you a recommended program.

You may find two of these components are conflicting, for example a short time-frame and a small budget. In this case you should prioritize which is more important.

Of course after performing a thorough SEO Analysis of your website I will be able to provide you with a professional recommendation based on your business goals and needs.

93% of people who are looking for products and services do so using a search engine. 75% of marketers rate SEO as excellent in terms of Return-on-Investment. This is because SEO is one of the most affordable tools for online marketing and yields consistent and effective results. SEO is not just affordable; it is cost-effective because it is customizable to your business needs and budget.

Unfortunately it’s not that simple. It’s like asking your Accountant how much tax I will have to pay next year. He or she can give you an estimate but not an exact figure. Similarly I can give you a very accurate estimate but not an exact figure. Nothing is more important for a business owner to fully understand what SEO is before investing. SEO is not a cost. It is an investment. This isn’t some cheap sales tactic, it’s a fact. A cost is something that doesn’t provide a return, like buying a home (you pay your mortgage but it doesn’t put money back into your pocket). An investment is something that provides a return, like buying a positively geared investment property (each week you gain a return from the rent). SEO is the same, each week it puts money back into your pocket.

To understand the answer to this question you first need to understand how SEO works and what is required to reach page 1. Let’s say you are a brand new business, you just started today. There are 50 or so businesses all scrambling for the top positions on page one, many of them are actively investing in SEO. Some of them may have been doing SEO for months or years. So what does SEO cost? The cost is relative to the time it takes to reach your goal, page one or rank 1, 2 or 3. Let’s assume your main competition has been doing SEO for three years and has a $4,500 website. To rank higher than your competitor you need to either, hire someone better than they are using to catch up to them (x years of SEO), or get someone that isn’t better and wait until your SEO catches up (months or years). As you now understand to tell you how much SEO costs, I need to know what your goals are and who your competition is. I’ll then go analyse their website and give you an estimate of how long it will take to catch up. The advanced program might take 1-3 months, the standard might take 3-6 months for example. It’s all relative to the time invested and how good their SEO is. You get what you pay for. If your competitor goes cheap and outsources to a third world country, it won’t take me long to beat them.

If your competitor spent 3 month optimising their site you wouldn’t expect to beat them spending 2 months. The same would apply to your site, if you spent 3 months you wouldn’t expect a competitor to beat you in any less. SEO takes the relevant amount of time to beat your competitor which varies from industry to industry and business to business. If you’d like an accurate estimate of how long it would take to reach page 1 in your industry, contact me for an SEO analysis.

There are many levels of expertise in every field. The level of study and experience is similar to that of an Accountant, Financial Planner, Software Engineer or Marketing Manager. A true Search Engine Optimiser is extremely specialised in a wide and varying number of skills and proficiencies including:

  • Website Design and Development
  • Coding languages: HTML, CSS, JavaScript, jQuery, PHP, SQL
  • Business and Marketing
  • Copy writing
  • Email Marketing
  • Social Media Marketing
  • Sales and Customer Relations
  • Statistics and Analytics
  • Conversion Rate Optimisation
  • cPanel, Web Hosting and Server Optimisation
  • Graphic Design and Image Optimisation
  • Content Management Systems: WordPress, Joomla, Drupal
  • eCommerce Systems: Magento, Shopify, WooCommerce, OpenCart

It takes many years of study and practise to learn and apply these skills effectively, which is why so many amateur SEO’s fail to reach page 1 for their clients. They have simply underestimated what it takes to effectively optimise a website and don’t have the required skills. When I optimise a website I utilise each and every skill listed above, most of the time is what it takes to reach the top of Google.

90% of our new clients are generated from referrals and word of mouth. However our primary keywords are “SEO Expert Gold Coast” – Rank 1, “SEO Consultant Gold Coast” – Rank 1, “SEO Specialist Gold Coast” – Rank 4.

Google’s search results can still be tricked and manipulated into showing a business using unethical or spammy techniques. I saw a new company showing up for SEO BrisbaneSEO Gold CoastSEO TownsvilleSEO CairnsSEO Bundaberg and SEO Ipswich! All these keywords and they were ranked in the top 3! I thought to myself wow they look legit, I wonder how they got such amazing results so fast. After auditing their website I found that they had created a ton of fake blogs with backlinks to their pages (This tricks Google into thinking the website is more popular than it really is). Not many months later the Google Penguin algorithm found these spam sites and gave the Search Engine Optimisation company a penalty, they have since shut down their site and I assume moved on to another website. Similar to those scam businesses which operate under different trading names. While this can happen in regular industries, it doesn’t happen anywhere near as much as in the SEO industry. So performing a search one day to the next can be wildly different. The problem with these companies is that you the unsuspecting customers can’t see that they are using unethical techniques that could destroy your website rankings permanently. So my advice would be not to focus so much on where the SEO Company ranks. But what results they have achieved for their clients. After all, your rankings are far more important than mine.

There are a range of options available to you to measure your SEO success. Common metrics we use to measure the success include: the number of website visitors (measured through Google Analytics), the number of phone calls (measured with a dedicated line) and email enquiries (measured through contact form logs), increase in rankings on Google (measured with rank checking software). These metrics are often included in an end of month SEO report.