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What is a Conversion in Marketing?

What is a Conversion in Marketing

What is a Conversion? A conversion is a measured action taken by a person. In the field of Digital Marketing there are many actions which can be measured. The most common conversion actions we measure are: Phone calls eCommerce sales Form submissions Sign-ups and registrations Not installing conversion tracking is one of the most common […]

Published: February 20, 2018

What is SEO?

What is SEO

The short answer is SEO stands for Search Engine Optimisation. It’s the process of optimising your online presence to improve search engine rankings. In the search results Google™ lists the websites that are most relevant and authoritative for the search term you entered. Most of us get stuck there, and understandably so! While that’s the […]

Published: February 10, 2018

How to get on the first page of Google

How to get on the first page of Google

To answer “How to get on the first page of Google”, we need to understand what that really means. The websites on the first page of Google are usually the best results for the search query. For example if I search “Holden Commodore” I’ll see the best websites for Holden Commodore’s. Google ranks each website on how it performs in over 200 different factors.

Published: January 19, 2018